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  • April 22, 2013


The Marketing Challenges of Mobile Apps

Although it would be hard to put a precise number on it, current estimates suggest that there might be as many as 2 million different mobile apps available on the market today. That should tell any interested business owner or executive two distinct things: first, that there are definitely profits to be found in developing mobile apps; and second, that there is a lot of competition out there for those profits.

The challenge, then, is in not only concepting and developing a strong mobile app, but in finding the right way to present it to your target market. To help you do just that – and turn your app into a profitable part of your company – here are a few tips to help you get started:

1. Find an original concept first. The hardest part about developing, much less launching, a mobile app is coming up with an idea that hasn’t been successfully done before. If you have noticed a gap in the market, or something that your best customers keep asking for, that’s a great starting point.

2. Research the competition. There is a big difference between having a million-dollar idea and just thinking you do. Before you invest a lot of time and money into programming, research and scour the market to ensure that something similar to your app hasn’t already been tried. If it has, make sure you can do it better, faster, or cheaper before you duplicate someone else’s mistake.

3. Have a strong distribution and pricing strategy in place. Although most apps are sold through a handful of stores, you still need a solid plan for attracting potential customers and getting the public to notice your app. That means you should be using tools like search engine optimization, social media, and possibly even free downloads to acquire new customers and generate a buzz about your app.

4. Make sure your new app is useful and error-free. In a rush to mobile profits, companies often speed through the development and testing phase of their mobile apps. That’s a big mistake. If customers get the impression that yours hasn’t been quality-control tested, or that it only works on certain platforms and systems, that’s going to hurt sales and create an impression that you might not be able to overcome later.

5. Work with the right mobile app development partner. If you’re serious about profiting from a new mobile app, then it makes sense to have the best team on your side. Work with experienced mobile professionals, like the ones we have on our staff, to give your project every chance for success.

Need help bringing your mobile app to life, and into the market? Contact the team at Rainbow Orange today. We’ll walk you through the process of mobile app development, from the first idea to programming, marketing, and more.

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