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  • April 22, 2013

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How to Give Your Business Website a More Responsive Design

Along with HTML5, “Responsive Web Design” the latest must-have feature on a new business website, although it’s something that is still a relatively new concept for a lot of managers and executives.

If you aren’t that familiar with responsive web design, here is what you need to know: Based on previous versions of cascading style sheets and media tags, responsive programming allows you to build your business website in a way that is adaptable across different browsers and platforms. In other words, it lets your pages load cleanly and evenly regardless of whether someone is viewing them on a laptop, tablet, or even a smart phone screen.

With the growing importance of mobile computing – smart phones and tablets are expected to be more prevalent on the web than “fixed” connections from desktops and laptops in the next 18 months – sponsored design isn’t just a cool concept, but an idea that makes perfect bottom-line sense.

Here are a few things you need to know to make your business website more responsive, and more profitable, at the same time:

Responsive websites are built smarter. Instead of simply displaying information, responsive websites get data from your customer’s reader first, making it possible to optimize readability and usability specifically for them. That means a better experience for your buyers, which translates into bigger, more frequent orders for your company.

Responsive websites work with other online marketing tools. Because they are so adaptable, responsive business websites work perfectly in tandem with traditional Internet marketing tools like search engine optimization, social media, local search, and even mobile app development. The key to making the pieces fit together is to research your customers and what they really want. Then, it’s just a matter of filling in the puzzle one step at a time.

Responsive web design increases the ROI from your business website. There are two reasons that responsive business web design makes so much sense from a bottom-line standpoint. First, anything that makes your company more accessible to customers, online or off, can only be good for profits.

More importantly, though, responsive web design means that you have to make adjustments, updates, and new versions of your business website less frequently. Those savings can then be invested in other parts of your company.

Do you need a business web design team that’s familiar with mobile technology and responsive design? Contact Rainbow Orange today to set up a free consultation.

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